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(More customer reviews)Great fun book with marketing tips from Santa for any business.
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After 25 years of marketing in the US and Europe, working with over 200 companies from Lloyds Life of London, Consumer Reports, Wall Street Journal down to smaller companies like Diesel & Gas Publications, I realized I had found only one organization that did everything right --- Santa's North Pole organization.My book, North Pole Marketing, contains 52 of Santa's Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service.North Pole Marketing is my third book on the subjects of marketing, fulfillment and customer service. My first book, Circulation for Fun and Profit, was initially self-published and then published by FOLIO: The Magazine. Copies were sold in South Africa, Germany, India and all around the world. It was even translated into Swedish. My second book, CM's Guide to Basic Circulation, was written at the request of the publisher and American Business Media and sold with their endorsement. I have spoken at over 50 seminars and conferences across the US on the subjects of marketing, fulfillment and customer service.For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics. With 25 years of marketing and 12 years as Santa (visit www.LongmontSanta.com for details), I decided to combine the two and the result is North Pole Marketing, a small, fun, easy-to-read book on what it takes for greater marketing and business success.
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